welcome to the
age of the Shopper

Building meaningful behaviour-based solutions to drive sustainable category and brand growth.

Consulting
Workshops
Training

Hello and welcome to our home

From meaningful conversations to meaningful conversions, at Shopper Foundry, our mission is to define and commercialise better growth strategies to grow your bottom line.

We’re here to democratise the art of Shopper Marketing, enabling you and your organisation to grow and to thrive.  We provide professional strategic services to help take marketing and advertising efforts to new shopper heights. Added to this, we design, and host, dynamic and engaging Shopper workshops including but not limited to category growth planning, claims exploration and beyond. We also offer customised and comprehensive Shopper Marketing training. We have a tailored, well-structured and enjoyable solution for you. What’s more, Shopper Marketing has, for many years, be seen as ‘dated’ and ‘lagging behind’ – where we apply a forward-thinking and lateral approach.

That’s why we’ve crafted our bespoke, specialised strategic Shopper offering that brings true value, fresh thinking and bottom-line growth.
Find Out More

A strategic partner to take your shopper and retail marketing to new heights with omni-channel strategies and solutions.

At our agency, we specialise in helping clients develop integrated shopper marketing plans that incorporate Phygital touchpoints to create a seamless shopper journey. Our team of experts has a deep understanding of growth platforms and ROI thinking, and we’re committed to helping you achieve measurable results that drive your business forward.

Our solutions think far beyond the store

We believe that shopper marketing is about more than just in-store execution – it’s about telling a compelling shopper story that resonates with your target audience and drives meaningful conversions across all touchpoints, changing behaviour and creating sustainable results. That’s why we take an integrated approach to shopper marketing, ensuring that every element of your plan is strategically aligned to achieve your goals.​

CHANGING BEHAVIOUR TO DRIVE SUSTAINABLE GROWTH

  • We are a SPECIALIST shopper marketing consultancy that bridges the gap between brand and retail.
  • We are EXPERTS in our chosen field.
  • We deliver BEYOND the ask.
  • Our IMPACT on your business is material to your bottom line.
  • We have capability to TEACH and GROW your people to do the same.
  • We can deliver beyond our skill sets with our pool of specialist agency partners should this be required.

direct clients

Abbot
Cipla
Finishing_Touches
Kellogs
McCain
Pep
Premier_FMCG
5/5

"Shopper Foundry is one of the most class-act Shopper Agencies
you will find in SA.”

Agency

Caro and Ivana who have spear-headed the development of the company, both come from serious Agency backgrounds and offer both strategic thinking and solid activation ideas that are rooted in insight and best-in-class solutions.

~ Anthea Rogan, Shopper Marketeer

5/5

"Caro and Ivana have always delivered strategic work to the highest degree"

Agency

Their ability to deliver insightful and impactful strategic solutions across multiple categories and market sectors is what stands apart from other offerings, as well as their extremely high work ethic in delivering over and above the job scope at hand.
~ Clyde Mallon, Chief Operating Officer, Hoorah Group
5/5

"They deliver strong shopper strategic solutions, with clearly articulated shopper and retailer propositions.”

Brand

The team always deliver strong shopper strategic solutions, with clearly articulated shopper and retailer propositions, that are relevant to both category and brand centric growth. I appreciate that they stay ahead of global and local shopper trends and are always on the forefront of shopper behaviour opportunities.

~ Colleen Francis, Head of Category & Commercial, McCain Foods

“We have dedicated the last 17 years to passionately crafting our knowledge, expertise and specialty in Shopper Marketing. We would love to share our passion for this amazingly rich and evolving discipline with you!”

LET’S TALK SHOP!

Get in touch
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